Why typography matters.

November 17, 2008

Look at this image. Perhaps you have even seen this in a grocery store checkout line. What does it say? Technically, there is nothing incorrect about it. But in my field, this is a prime example of why typography is important.




  1. It seems odd and disjointed, sort of like Engrish.com!

  2. it bothers my technical writer/ editor brain greatly… i am uncomfortable as I read it and I feel your pain. ๐Ÿ™‚

  3. Hey, is that your dog up there in the corner? I want one just like him…. he looks like he has red hair…. where can I get one !??!

  4. Hi Nancy! Yes, that is our dog, “Brody.” He is a Vizsla (Veeshla) and his hair is a golden rust color. They are awesome dogs! Not sure if his hair is red enough for your liking though… you may have to come meet him in person ๐Ÿ™‚

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